Some cable makers use a two conductor, shielded cable with the shield connected at one end only. This type of cable should have the end
with the shield connection connected to the input of the device. Cable manufacturers design their cables based on various properties and
schematics (some cables have networks etc.) so when they suggest the best direction to follow (from basically no direction) that sounds best
during their meticulous test, you must as well follow them.
However, nobody is stopping us to use otherwise but take caution because it is known that some cables can induce some buzz, hum, noise when wired the
other way around. To be safe, follow the direction as recommended by the manufacturer.
If you are the type that diy your own cables, you should at least test them in different directions, different shielding etc. to determine which one
contributes to better sound, take note of it and mark down the direction. If your cables constantly give you a 50/50 results even after run-in, you might want to try something else that gives you a more positive result from a single direction.
Happy trying...
The issue of EQing is a large topic and should be discussed in a new thread.